Last updated: 29 April 2026
Safari Circle respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use and protect information when you visit safaricircle.ai, complete our survey or intent form, and choose to receive communications from us.
1. Who we are
Safari Circle is the controller of the personal data described in this policy.
For questions or requests about your data, contact: data@safaricircle.ai
2. Information we collect
We may collect:
- Website usage data, such as pages viewed, device/browser information, approximate location, and interactions with the website.
- Cookie consent information, managed through CookieYes.
- Survey and intent form information, including answers you provide about your safari preferences.
- Contact details, including your email address, where you provide it.
- Marketing preferences, where you choose to opt in to marketing communications.
3. How we use your information
We use your data to:
- operate and improve the Safari Circle website;
- understand website usage through Google Analytics;
- manage cookie consent through CookieYes;
- generate a personalised safari shortlist based on your survey and intent form responses;
- email you a link to your results;
- send marketing communications where you have opted in;
- respond to questions, requests, or data rights enquiries.
4. Our lawful bases
Under GDPR, we rely on the following lawful bases:
- Consent for non-essential cookies, Google Analytics tracking, and marketing communications.
- Contract or pre-contractual steps where we use your survey and form responses to provide your personalised safari shortlist.
- Legitimate interests for basic website administration, security, and service improvement, provided those interests are not overridden by your rights.
5. Cookies and analytics
We use CookieYes to manage cookie consent.
We use Google Analytics to understand how visitors use the site. Google Analytics cookies and similar tracking technologies will only be used where required consent has been given through the cookie banner or preferences tool. UK/EU rules generally require opt-in consent for most non-essential analytics and marketing cookies. (ICO)
You can change or withdraw your cookie preferences at any time through the cookie settings tool on our website.
6. Marketing communications
You will only receive marketing communications from Safari Circle if you have opted in.
You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting data@safaricircle.ai.
7. Sharing your information
We may share personal data with trusted service providers who help us operate the website and provide our service, including:
- CookieYes, for cookie consent management;
- Google Analytics, for website analytics;
- website, form, email, CRM, or automation providers used to process survey responses and send your results.
We do not sell your personal data.
8. International transfers
Some providers may process data outside the UK or European Economic Area. Where this happens, we will rely on appropriate safeguards, such as standard contractual clauses or equivalent lawful transfer mechanisms.
9. How long we keep your data
We keep personal data only for as long as necessary for the purposes described above.
As a guide:
- cookie consent records are kept as needed to evidence consent;
- analytics data is retained according to our Google Analytics settings;
- survey, intent form, and email data is retained for as long as needed to provide your shortlist, manage follow-up communications, and maintain business records;
- marketing data is retained until you unsubscribe or withdraw consent.
10. Your rights
Depending on where you are located, you may have the right to:
- access your personal data;
- correct inaccurate data;
- request deletion;
- restrict or object to processing;
- withdraw consent;
- request data portability;
- complain to a data protection authority.
To exercise your rights, contact data@safaricircle.ai.
11. Security
We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or disclosure.
12. Changes to this policy
We may update this Privacy Policy from time to time. The latest version will be posted on our website with the updated date above.