Press

Latest press coverage about safari circle

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A Safari Expert’s Practical Guide to Planning a Safari

World Lifestyler – October 8, 2026

I’ve been going on safari for years, and most people would consider me an expert. Yet every time I venture somewhere new, I’m reminded just how complicated planning a trip can be.
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Startup Stage: Safari Circle takes a matchmaking approach to safari planning

Phocuswire – October 5, 2026

Safari Circle is an early-stage travel startup focused on simplifying the process of planning and booking a safari. Rather than beginning with available inventory, the company starts by understanding how travelers want to experience a trip, including their priorities and tradeoffs.
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Getting to know you: Siddika Jaffer, founder, Safari Circle

Business Matters – September 30, 2026

Siddika Jaffer is the founder of Safari Circle, a travel tech business that matches travellers to African safaris through a personality profiling system it calls Safari DNA.
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What’s your safari DNA? The three-minute quiz changing how Britain plans its next big safari trip

London Daily – September 15, 2026

Safari Circle launches in the UK, turning the overwhelming task of planning a safari into a personal journey of discovery, starting with a three-minute quiz that reveals who you really are in the wild.
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Why is booking a safari still so complicated?

Travel Africa, Pocketmags – September 12, 2026

Are we thinking about our travel planning the right way? Siddika Jaffer created Safari Circle because she believes there’s a better, quicker approach to cut through the overwhelm and arrange a trip that best suits you
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Credentials & Affiliations

As an independent partner of 360 Private Travel, eligible flight-inclusive holidays booked through us are financially protected by 360 Private Travel Ltd under the UK ATOL scheme, ATOL number 7514. 360 Private Travel Ltd is also IATA accredited under IATA number 91200056.
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Qualifying flight-inclusive holidays are financially protected under the UK ATOL scheme, where applicable. You will receive an ATOL Certificate confirming the protection covering your individual booking.

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